Lustre Studio builds custom, high-converting websites and executes geographic-specific local SEO campaigns for residential and commercial roofing contractors across the US and UK. We design page layouts featuring before-and-after project sliders, interactive material estimators, storm-damage claim lead funnels, and structured Google Map Pack optimizations. Our fast, clean coding standard increases mobile conversions and ranks highly in local directories. Pricing starts at $1,500.
Key Takeaways
- High-Impact Project Galleries: Dynamic project galleries showing materials used, work location, and before/after comparisons.
- Storm Damage Intake Funnels: Tailored landing pages optimized for storm seasons, guiding users through insurance claims.
- Local Map Pack Domination: Geo-focused citation campaigns to rank #1 in maps for "roof repair near me."
- Dynamic Estimation Tools: Engaging calculators that let homeowners get rough replacement pricing while collecting lead data.
- Review Stream Integration: Direct API feeds that pull real-time reviews from Google Maps and Facebook.
Win Commercial & Residential Roofing Contracts
Homeowners and property managers want to see real proof of your craftsmanship before they request a quote. A generic website with stock photos of roofs won't convince them. A custom Lustre website highlights your actual local projects, presents material options clearly (shingle, metal, slate), and integrates online tools to capture prospect details. This results in higher-quality leads and fewer wasted estimation site visits.
Automated Lead Routing
We connect lead generation forms directly to CRM and estimation software (such as Jobber, RoofGraf, or ServiceTitan) to keep your office staff organized and your response times instant.
Bespoke Roofing Sites vs Shared Lead Aggregators
| Parameter | Custom Roofing Site (Lustre) | Lead Directories (Angi, HomeAdvisor) |
|---|---|---|
| Lead Ownership | 100% exclusive. Leads generated are sent solely to your inbox. | Shared. The same lead is sold to 4 or 5 competing roofers. |
| Brand Value | Builds long-term brand equity and commands premium project rates. | Forces a race to the bottom on price with local competitors. |
| SEO Assets | You own your rankings, backlinks, and local service area pages. | The directory ranks, keeping you dependent on their paid platform. |
| Frictionless Intake | Clean, custom-coded multi-step calculators for specific shingle/metal roofs. | Clunky generic form interfaces that convert poorly. |
Should we buy leads or invest in SEO?
While buying leads offers quick wins, it gets increasingly expensive. Investing in local SEO builds long-term organic visibility, providing a steady stream of free, high-intent leads over time.
Can you show before-and-after project photos dynamically?
Yes. We build custom, mobile-friendly before-and-after slider modules that let visitors drag to see the complete transformation of your roofing projects.
"A roofer's website shouldn't just be an online business card. It needs to act as an automated salesperson, answering material questions, showcasing project locations, and capturing contact information instantly."
Frequently Asked Questions
It prompts users for their roof size, pitch, and material preference. To see the rough estimation range, they submit their email and phone number, allowing your sales team to follow up with a precise physical inspect date.
Yes. We handle complete Google Business Profile optimization, including category alignment, service description mapping, geo-optimized image tagging, and review solicitation strategies.
We write comprehensive guides targeting actual homeowner questions (e.g. "how to spot roof wind damage" or "metal vs shingle roof costs in [city]"), helping you rank for long-tail search terms.
Yes, all templates are built using mobile-first CSS. This ensures that whether a customer is checking your services from their sofa or your project manager is updating a gallery from a rooftop, the layout displays perfectly.
Related Services
Local SEO
Drive organic traffic from homeowners searching for local roofing contractors.
Details →GBP Optimization
Get listed in the Local Pack and convert map searches into calls.
Details →Landing Pages
Capture storm-damage leads and roof replacement requests via targeted Google Ad campaigns.
Details →